Forget the '$50,000 to $500,000' articles written for enterprises. Here are the fixed-price bands we quote small and mid-sized businesses in the UAE and UK, three worked examples, and the five things that move the price.
Most articles about custom software cost are written for enterprises and quote $50,000 to $500,000. If you run a 5 to 100 person business in Dubai, Manchester or Lahore, those numbers are useless to you.
Here is what we actually quote, as fixed prices, in 2026:
| What you need | Fixed price (USD) | Approx. AED | Approx. GBP | Timeline |
|---|---|---|---|---|
| Business website (custom-coded, fast, SEO-ready) | $500 to $2,000 | AED 1,800 to 7,300 | £400 to £1,600 | 3 to 4 weeks |
| Replace a spreadsheet with a web app | $800 to $2,500 | AED 2,900 to 9,200 | £630 to £2,000 | 3 to 5 weeks |
| Business dashboard (one to three data sources) | $800 to $3,000 | AED 2,900 to 11,000 | £630 to £2,400 | 2 to 4 weeks |
| Customer-facing web app with logins and payments | $2,500 to $6,000 | AED 9,200 to 22,000 | £2,000 to £4,700 | 6 to 10 weeks |
| Custom ERP (2 to 3 modules) | $1,500 to $5,000 | AED 5,500 to 18,400 | £1,200 to £4,000 | 8 to 12 weeks |
| Custom ERP (full suite: inventory, HR, accounting, CRM) | $5,000 to $15,000 | AED 18,400 to 55,000 | £4,000 to £11,900 | 12 to 16 weeks |
| Mobile app plus backend | $3,000 to $12,000 | AED 11,000 to 44,000 | £2,400 to £9,500 | 8 to 14 weeks |
| Marketplace or multi-vendor platform | $6,000 to $15,000 | AED 22,000 to 55,000 | £4,700 to £11,900 | 10 to 16 weeks |
Every number is a fixed price agreed before work starts, not an hourly estimate that grows. If a quote you receive elsewhere has no number attached, it is not a quote.
A trading company in Sharjah replacing its stock spreadsheet. Twelve staff, one Excel file that only the owner understood, stock counts on paper. We built a web app with product and supplier records, stock in and out on a phone, low-stock alerts and a daily summary email. Data was migrated from the spreadsheet. Fixed price $1,800 (AED 6,600), live in four weeks.
A real estate brokerage in Dubai that needed a CRM. Leads arriving from three portals and Instagram into separate inboxes. We built lead capture, automatic assignment to agents, viewing scheduling, a pipeline from enquiry to closing, and an owner dashboard. Fixed price $4,500 (AED 16,500), ten weeks, with a mobile agent app quoted separately as a later phase.
A UK consultancy productising its service. Clients were emailing documents and getting PDFs back. We built a client portal with logins, document upload, status tracking, Stripe payments and an admin queue. Fixed price £3,600 ($4,500), eight weeks.
Discovery and a written scope, UI design, development, data migration, testing, deployment to hosting you own, training for each user role, and 30 days of post-launch support. Hosting after that is typically $20 to $80 a month for an SMB system.
Ongoing feature changes (quoted per request or as a monthly retainer from $300), third-party subscriptions such as payment gateways or SMS, and app store fees.
Send us a one-paragraph description of the problem, a screenshot or export of the spreadsheet or tool you use today, and the number of people who will use the system. That is enough for a fixed-price scope within two working days. Book a free call or send the details.
For ERP-specific pricing in the UAE, see How much does a custom ERP cost for a small business in the UAE?.
We build the systems described in this article. Let’s talk about your project.
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